For over 70 years, HORAN has served as a trusted advisor and thorough planner in life insurance for estate and business planning, employee benefits consulting, and wealth management. With offices in Cincinnati, Columbus; Dayton, Ohio; and Ft. Mitchell, Kentucky, HORAN serves corporate and individual clients in 48 states.
Challenge
As a regional leader with a national footprint, HORAN was continuing to expand into new customers, new geographies, and new offerings. This created a multi-faceted brand challenge.
Solution
MTC leveraged a holistic view of branding and storytelling to capture the hearts and minds of current and potential customers.
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Built a robust architecture of brand and story for each of the specialized teams, who they are, how they help you, and what makes them different.
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Ensured each of these brands built up to the Company Brand and Promise.
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Created a higher competitive advantage by branding each employee and finding their unique synergies with their team and company brands: resulting in an organization of sincere and articulate Brand Ambassadors.
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Built a robust architecture of brand and story for each of the specialized teams, who they are, how they help you, and what makes them different.
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Ensured each of these brands built up to the Company Brand and Promise.
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Created a higher competitive advantage by branding each employee and finding their unique synergies with their team and company brands: resulting in an organization of sincere and articulate Brand Ambassadors.
Key Points to Success
Established the foundation for years ahead. We branded each Service Offering and Specialist Team, all built to elevate the HORAN Brand, culture, and customer needs.
Built customer-focused, personally-branded professionals. Empowering them as Brand Ambassadors with brand synergies between HORAN and their Service Offering.
Continuing to grow Brand Ambassadors yearly with new employees for six years running. Providing training, assets, and tools to increase their success with customers and cultivate loyalty.
HORAN continues to successfully expand across regions and new customers, with over 9 out of 10 customers recommending it to others. Employee engagement and loyalty continue to grow, empowered by a strong culture that personifies the HORAN WAY & Fundamentals.
Takeaways
When your brand and culture align, you create an authenticity that breaks through the clutter and stands out versus the competition. Your company is your people, and when you invest in them and their branding, you can reach new levels of success. Branding your services and teams adds another layer to the customer experience and builds a long-term advantage.
Talk to Mike!